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  • The Untapped Opportunity of Retail Media

    Retail media is a ten-year-in-the-making ad market. It has taken the rise of e-commerce, shifting trade budgets, and the explosive growth of Amazon's ad business (estimated in 2022 to be around USD$30bn) for online retailers, marketplaces, tech vendors and buyers [...]

  • Yahoo Unlocks Stronger Results for Brand Storytelling with Newest Video Lite Feature

    Yahoo has unveiled its latest ad solution, Video Lite, in Asia-Pacific (APAC) to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, and [...]

  • Bensons for Beds Appoints the7stars as Media Agency

    Bensons for Beds, the nationwide bed and mattress retailer, has appointed the7stars as its new media agency to handle UK media planning and buying. This month, the7stars will work with Bensons on integrated media strategy, planning, and activation. The brief is [...]

  • Google Agree to CMA Supervision; 'Easy' Default Passwords Banned Under PSTI

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google agree to have their Privacy Sandbox proposal monitored by the CMA; the UK government introduce the PSTI [...]

  • AdColony Leads The Winners with 5 Awards at The Wires 2021

    On 4 November ExchangeWire announced the winners of its fifth annual awards programme, The Wires. Since launching, ExchangeWire has been honoured to reward outstanding output and innovation coming out of the ad tech industry, and this year the awards programme [...]

  • Making Your Data Work: Marketing in the Growing Commerce Media Space

    In this article written exclusively for ExchangeWire, Babs Kehinde, senior director, publisher development at PubMatic, discusses how advertisers, retailers, and consumers, can benefit from future developments within the commerce media space, amid its rampant growth in the ad tech industry. The [...]

  • Irish DPC Criticised Over GDPR Enforcement; Australian Court Uphold Content Liability Ruling

    In today's ExchangeWire news digest: the Irish Data Protection Commission face criticism for failing to resolve GDPR complaints; Australia's High Court upholds a ruling making media organisations legally responsible for readers' social media comments; and TikTok trial expanding their ecommerce [...]

  • Australia Mulls New Digital Wallets Regulation; Axel Springer Buy Politico

    In today's ExchangeWire news digest: Australia consider tighter regulations for digital payment systems; Politico are purchased by Axel Springer; and Dukaan raised USD $11m.   Australia mull new digital payments law The government of Australia are contemplating new laws to increase the regulation [...]

  • UK Government Explore GDPR Alternative; Heroes Raise $200m

    In today's ExchangeWire news digest: the UK government are exploring an alternative to GDPR; UK-based ecommerce 'roll-up' firm Heroes have raised USD $200m; and ProbablyMonsters, a AAA game company, also raise USD $200m.   UK government look for GDPR alternative The UK government [...]

  • Future Acquire Dennis Publishing; ForeVR Games Raise USD $8.5m

    In today's ExchangeWire news digest: Future have acquired Dennis Publishing for £300m; ForeVR Games raise total seed funding of USD $8.5m; and LATAM ecommerce startup Nuvemshop have reached a value of USD $3.1bn.   Future publisher acquire Dennis Publishing The Week and Minecraft [...]