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  • Twitter Keeps Durban on Board; ‘Buy Now, Pay Later’ Purchases Soar to USD$120bn

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Twitter acts against shareholders to keep Egon Durban on its board; global 'buy now, pay later' purchases skyrocketed [...]

  • Why Publishers Should Prioritise Personalisation

    Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes. In 2022, user attention is hard to [...]

  • Netflix Looks to Ads as Subscriptions Fall; Meta Clashes with Payment Partners in Brazil

    In today’s ExchangeWire news digest: Netflix turns to ads as subscriptions dwindle; Meta's plans to launch WhatsApp payments in Brazil face resistance in the country; and Just Eat Takeaway announces plans to explore the sale of Grubhub.   Netflix explores an ad-supported alternative [...]

  • Meta Ventures into Virtual Currency with "Zuck Bucks"; Sky Mavis Raises $150m Following DeFi Hack

    In today’s ExchangeWire news digest: Meta ventures into virtual currency with the development of "Zuck Bucks" and NFTs; Sky Mavis raises USD$150m (£114.7m) just weeks after losing USD$615m (£469m) to crypto hackers; and JD.com founder, Richard Liu, steps down as its chief executive.   Meta explores [...]

  • The Untapped Opportunity of Retail Media

    Retail media is a ten-year-in-the-making ad market. It has taken the rise of e-commerce, shifting trade budgets, and the explosive growth of Amazon's ad business (estimated in 2022 to be around USD$30bn) for online retailers, marketplaces, tech vendors and buyers [...]

  • Yahoo Unlocks Stronger Results for Brand Storytelling with Newest Video Lite Feature

    Yahoo has unveiled its latest ad solution, Video Lite, in Asia-Pacific (APAC) to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, and [...]

  • Bensons for Beds Appoints the7stars as Media Agency

    Bensons for Beds, the nationwide bed and mattress retailer, has appointed the7stars as its new media agency to handle UK media planning and buying. This month, the7stars will work with Bensons on integrated media strategy, planning, and activation. The brief is [...]

  • Google Agree to CMA Supervision; 'Easy' Default Passwords Banned Under PSTI

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google agree to have their Privacy Sandbox proposal monitored by the CMA; the UK government introduce the PSTI [...]

  • AdColony Leads The Winners with 5 Awards at The Wires 2021

    On 4 November ExchangeWire announced the winners of its fifth annual awards programme, The Wires. Since launching, ExchangeWire has been honoured to reward outstanding output and innovation coming out of the ad tech industry, and this year the awards programme [...]

  • Making Your Data Work: Marketing in the Growing Commerce Media Space

    In this article written exclusively for ExchangeWire, Babs Kehinde, senior director, publisher development at PubMatic, discusses how advertisers, retailers, and consumers, can benefit from future developments within the commerce media space, amid its rampant growth in the ad tech industry. The [...]