Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced key leadership appointments, reinforcing its commitment to the growing connected TV (CTV) market. As highlighted in its latest earnings call, PubMatic’s CTV revenue more than doubled [...]

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, 2024) announced significant growth in CTV revenue across EMEA, as well as the enhancement of its business development and regional sales teams [...]

BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH's first entry into the Middle East's [...]

Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, annonce le recrutement de sept nouvelles personnes en France. Pour soutenir sa stratégie de développement à l’international et ses nouvelles solutions publicitaires alimentées par l’IA Générative, l’équipe parisienne s'est agrandie de 50% [...]

Invibes Advertising (Invibes), a leader in digital advertising innovation, is excited to announce a significant expansion of its commercial team in France. In 2024, the Paris-based team expanded by 50%, underscoring Invibes' commitment to supporting its international development and the [...]

Following Invibes' announcement of its expansion into key markets in 2024, including the United States, Singapore, and the upcoming entry into Mexico, the advertising technology company is strengthening its cross-market offering to continue attracting international clients.  In Spain, CEO Jorge Palacios has announced the [...]

Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria, and Switzerland selecting League-M Europe as [...]

Opti Digital, la ad tech Europea fundada en 2018, continúa su expansión en los mercados americano y europeo y sigue su consolidación como referente en la industria publicitaria digital española, gracias a su tecnología propia de inteligencia artificial. Opti Digital alcanza [...]

FreeWheel, the global technology platform for the television advertising industry, has today (April 8th, 2024) announced a partnership with Lotame, the technology company that makes data smarter, faster, and easier to use for digital marketers, to expand audience data across [...]