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  • RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes USD$60m in funding; AppNexus partners with Le Figaro; Moat uses funding for developing new metrics; [...]

  • Glow Merges with ADTZ; Inneractive Snapped Up by RNTS

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS buys Inneractive; EU releases more details on 'Privacy Shield'; UK cultural secretary slams ad blocking; Facebook faces German anti-trust [...]

  • Ad Viewability Falls Across Europe; Digital Political Ads More Influential Than TV Ads

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online ad viewability drops across Europe; Political ads more influential [...]

  • New EU-US Safe Harbour Agreement; Admedo Secures USD$6m in Funding

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US; Admedo closes funding round; Widespace bags  €15.8m in funding; IBM buys creative agency; and Telenor [...]

  • 'Adoption, Implementation & Experimentation', Interview With Ulrich Hegge, AppNexus

    Despite a large online population, a broad range of providers of advertising and marketing solutions, as well as a strong publishing landscape, the German market has yet to enter the 'high-development' phase of programmatic.  In an interview with AppNexus's newly appointed VP [...]

  • Deutsche Telekom Announces Secure Cloud Service; LiveIntent Acquires Mojn

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe harbour in the cloud; LiveIntent acquires Denmark's Mojn; AppNexus DACH is helmed by Ulrich Hegge; [...]

  • Massive Reorganisation at Publicis; Yahoo Board Debates Sell-Off of Core Business

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures; Yahoo may decide to sell off its core business; Sky FreeWheels into Germany and Austria; the move beyond programmatic to [...]

  • A German View of Programmatic

    Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland argues for the latter. Each year Germany hosts dmexco, the world’s largest digital marketing conference, boasting [...]

  • Google Blocks Third Party Access To YouTube Inventory Via DoubleClick Ad Exchange; Criteo Disappoints Despite Revenue Growth

    In this week's ExchangeWire European Weekly Roundup: Google shifts into anti-competitive gear by blocking third party DSP and bidder access to YouTube inventory via the DoubleClick Ad Exchange; Criteo disappoints despite revenue growth; Integral Ad Science gets new capital; ProSiebenSat.1 [...]

  • How Germany Moves Out of the Programmatic Slow Lane

    The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has two conferences focused exclusively on programmatic – one of which is a joint venture between ExchangeWire and Adzine, for full disclosure. Both [...]