Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting discussion with the media manager of a large FMCG company known for booking premium inventory via DSPs for a number of [...]

Programmatic advertising has brought a wealth of new innovation. It has completely re-invigorated the display market, enabled search marketers to easily extend skills and services into a new channel and created a RTB market that has grown from USD $0 [...]

QUISMA, a GroupM company and a leading performance marketing specialist across Europe, launched in the UK earlier this year. It was a move designed to ensure GroupM kept pace with other competitors such as Publicis, who have Performics in the [...]

Interactive Media, one the top two sales houses in Germany, has entered into a partnership with AppNexus, to power its new new "Premium Publisher Platform". ExchangeWire understands that the deal will focus primarily around the ad serving of all of [...]

The adoption of real-time advertising in the UK and Europe is becoming mainstream. Effective real-time bidding (RTB) campaigns have been running at scale for a number of years, however this buying method is now the first choice for online performance [...]

SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal Mohan, VP of Display Advertising Google, who gave us a presentation titled “Programmatic for the People”. - Programmatic buying moving from performance [...]

Can you give an overview of the Deutsche Telekom sales house proposition? How diversified is the business? With InteractiveMedia being a 100% subsidiary of Deutsche Telekom, the leading sales house in Germany is part of DT group. InteractiveMedia exclusively represents the [...]

    Can you give us an overview on how sociomantic has built and grown its business to this point in the real-time ad market? Like our customers, we’re a performance-driven company – ROI is the final word. In the last year and [...]

Originally reported by Adzine Sixteen and a half million Germans play online games, according to the Federal Association of Interactive Entertainment Software (BIU), so it's no surprise the industry's biggest trade fair, gamescom, is in Cologne this year. (It started on [...]

It's the biggest data-driven advertising event in Europe. It's the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied - A [...]