Here are some of the highlights from the "Whither The Media Plan?" and Publisher panels from the recent ATS London. The first panel, ably moderated by Microsoft's Zuzanna Gierlinska, focused around the media plan and whether or not it [...]

Marco Klimkeit is the Managing Director & Founder of Yieldlab - a sell-side technology provider. Here Klimkeit discusses the Yieldlab proposition, the growth of the German RTB market and the crucial role sales houses play in the local display [...]

Damian Scragg is the Managing Director, UK, Evidon. Here he discusses the Evidon proposition in Europe and how its solution can help companies comply with the new directive. What is Evidon's value proposition to its clients? Evidon helps brands, agencies, publishers [...]

Audience information is gold, but only if it is used in the right way and many of the more traditional marketing solutions are sadly guilty of treating channels as standalone silos when a multi-channel approach to marketing is far more [...]

Cyril Zimmerman is the CEO of Hi-Media, one of Europe's largest independent ad networks. The company recently launched its pan-European ad exchange, which added significant liquidity of premium inventory to the fast growing automated display channel in Europe. [...]

AppNexus has announced the launch of its App Marketplace, as it looks to establish itself as the leading open platform for application distribution. The "App Marketplace" is now allowing ad tech companies to build applications and distribute through the [...]

Volker Ballueder is VP International Sales, mexad Ltd. Here he gives some some insight on where he thinks RTB is pushing the industry. Without wanting to get sentimental, we are nearly at the end of the year. Q4 is upon [...]

Dennis Buchheim, GM, Scale Display, Microsoft Advertising (MSA), delivered a keynote at the recent ATS London. In his address Buchheim discussed the Microsoft Ad Exchange - as well as the scale, addressability and brand safety now offered by Microsoft's [...]

Jens Jokschat is Co-Founder and CEO of d3media a German-based targeting specialist for data driven display advertising. Here Jokschat discusses the d3media proposition in Germany and the growth of data-driven display in the German market Can you give an overview [...]

Improve Digital released its new eco-system map for Europe. There is huge growth in the number of new companies on the map - compared to last year's iteration. Let's just say those boxes are getting very snug. [...]