Publicis Buyback Ends Dentsu Partnership French advertising group Publicis has bought back 18 million of its own shares from Japan’s Dentsu for €644.4m, bringing an end to their nine-year partnership that analysts say has yielded little value. The companies had been partners [...]

Jason Bigler is Director, Product Management at Google and is the point man for all of the company's display products in Europe. Here he discusses Google's European display strategy, the bespoke approach that is required, the cross-channel opportunity, and how [...]

It's probably the last thing you want to be seeing on your first week back: namely, another prediction list for 2012. But given that 99.5% of these lists have been overwhelmingly US-centric, it's useful to have some European perspective. [...]

Season's greetings, listeners. Today TraderTalk looks at the 2011 year in full - with some perspective on possible trends in 2012. This edition covers everything from the rise of the trading desk in Europe to ad tech's growing [...]

Laurent Nicolas is Founder and CEO at Alenty, a measurement vendor specialising in ad visibility for both DR and Brand digital buyers. Here Nicolas discusses the Alenty proposition, how it is addressing ad visibility and ad recall, why it [...]

Here are some of the highlights from the "Whither The Media Plan?" and Publisher panels from the recent ATS London. The first panel, ably moderated by Microsoft's Zuzanna Gierlinska, focused around the media plan and whether or not it [...]

Damian Scragg is the Managing Director, UK, Evidon. Here he discusses the Evidon proposition in Europe and how its solution can help companies comply with the new directive. What is Evidon's value proposition to its clients? Evidon helps brands, agencies, publishers [...]

Audience information is gold, but only if it is used in the right way and many of the more traditional marketing solutions are sadly guilty of treating channels as standalone silos when a multi-channel approach to marketing is far more [...]

Gustav Mellentin is CEO of Adform - a pan European ad server company. Here Mellentin discusses the launch of its DSP solution and how it will be offered as part of the current ad server stack to existing [...]

AppNexus has announced the launch of its App Marketplace, as it looks to establish itself as the leading open platform for application distribution. The "App Marketplace" is now allowing ad tech companies to build applications and distribute through the [...]