Volker Ballueder is VP International Sales, mexad Ltd. Here he gives some some insight on where he thinks RTB is pushing the industry. Without wanting to get sentimental, we are nearly at the end of the year. Q4 is upon [...]

Dennis Buchheim, GM, Scale Display, Microsoft Advertising (MSA), delivered a keynote at the recent ATS London. In his address Buchheim discussed the Microsoft Ad Exchange - as well as the scale, addressability and brand safety now offered by Microsoft's [...]

Improve Digital released its new eco-system map for Europe. There is huge growth in the number of new companies on the map - compared to last year's iteration. Let's just say those boxes are getting very snug. [...]

With ATS Paris taking place this week, TraderTalk has gone all French. Episode 11 sees Ciaran O’Kane, Editor-In-Chief, ExchangeWire, interviewing Mathieu Roche, Managing Director UK at Weborama. Here Roche gives an overview of the Weborama solution, the move into data, [...]

Paulo Cunha is Co-Founder and Director at Portugese ad tech development provider, ShiftForward. Here Cunha Discusses the ShiftForward tech development solution, its value to local European players and where it sits in the eco-system. Can you give an overview of [...]

Europe has always been the poor relation to the US in terms of ad tech. US companies have access to capital. Lots of it. You need only do a Q&A on Adexchanger.com, and you too can have [...]

Andrew Moore is European MD of SpotXchange. Here he discusses the SpotXchange proposition in Europe, RTB in online video, and the potential of private marketplaces. Can you give an overview of the SpotXchange offering? At SpotXchange, we have created one of [...]

Welcome to Episode 9 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Brian O'Kelley, CEO & Co-Founder, AppNexus. O'Kelley created the first successful ad exchange as CTO of Right Media (acquired by Yahoo for $850MM [...]