Cookieless Targeting and Measurement Expands in India and Russia
As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia. With these two countries, Digiseg’s cookieless audience data is now available in 49 locations. All markets use the same standardised audiences, making cross border campaigns [...]
Amobee Partners with ID5 to Pioneer an EMEA Cross-Device Graph Solution for the Post-Cookie World
Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity [...]
Sublime Reinforces its Analysis and Contextual Semantic Targeting Capabilities with Sirdata
Anticipating the deprecation of third-party cookies scheduled for 2023, Sublime enhances its products and services through the contextual and semantic technology of Sirdata, leader in addressability. The impetus of this direct integration is to strengthen Brand Suitability and Semantic Intelligence [...]
Follow ExchangeWire