Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay discusses VisualDNA's role in the new Publicitas project, and what the new SSP solution will mean for premium European publishers. What [...]

Following the approval of the relevant authorities, La Place Media, formerly known as AdMediaPremium, will start selling exclusively premium inventory from the following media sites: Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité. One-hundred per cent of their inventory will [...]

Franc Goebbels, Managing Director for Annalect in the Netherlands, chats with ExchangeWire on automated trading, the Dutch cookie law and why semantic targeting needs the human touch in his local market. Can you give us some overview on the Accuen Netherlands [...]

ExchangeWire caught up with Charles Gros and Yohann Dupasquier, co-founders & owners of Tradelab, to explain the current data-driven ad market in France. Is there a lot of room for new exchange trading specialists in the market, given the number of [...]

smartclip, the multiscreen and brand advertising platform, and LG Electronics announced on Friday that smartclip will monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia. The partnership with LG Smart TV offers advertisers a [...]

Dustin Deunert is the Real Time Bidding Manager at the uniquedigital agency in Hamburg. Here Deunert discusses the data-driven advertising eco-system in Germany, the realities of the market, the agency approach and the uniquedigital strategy around automated buying. What were your [...]

Dirk Freytag, a veteran of the German digital advertising space, announced this week he was joining Rubicon to help build out its proposition across German-speaking markets, including Germany, Austria and Switzerland. Here Freytag discusses why he is joining Rubicon, the [...]

Deutsche Post DHL Buys IntelliAd To Ramp Up Its Adtech Business Originally reported on TechCrunch Some more consolidation in the adtech space: the German logistics, communications and postal giant Deutsche Post DHL has acquired IntelliAd, a German online marketing agency that specialises [...]

Turn Cloud Marketing Platform Expands Mobile Advertising Features Turn expanded last week the cross-channel capabilities of its Cloud Marketing Platform with the introduction of new mobile advertising features in Turn Campaign Suite and dedicated support for mobile advertising campaigns in the [...]

Infectious Media today released its Insight Report looking into the Spring 2012 online advertising trends. It details how advertising prices through the RTB ad-exchanges are shifting across Europe, in addition to other trends impacting online advertisers. The report offers opinions [...]