Adnuntius, a next-generation advertising and marketing platform connecting publishers and media buyers, has partnered with Cedara, the Carbon Intelligence Platform, to drive sustainability in the digital advertising ecosystem. This collaboration will empower Adnuntius with granular carbon measurement capabilities across its [...]

Lift, the European Digital Group’s media agency, and Cedara, the Carbon Intelligence Platform, are pleased to announce a strategic partnership aimed at measuring and reducing the carbon footprint of Lift's operations and advertising delivery for its clients. Through Cedara's industry-leading [...]

Impact Plus, a global pioneer in providing advertisers with solutions to evaluate and reduce the environmental impact of their online ads, today (January 22nd, 2025) announced that sustainability consultant Christina Wu has joined the company as its new international customer [...]

News in brief: Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App Lloyds Ad Banned for Greenwashing An ad from Lloyds Bank has been banned by the Advertising Standards Authority (ASA), the UK’s advertising [...]

EX.CO, the machine-learning video platform driving successful video strategies for the world’s leading media groups, today (December 3rd, 2024) announced the launch of Green Media Products (GMPs), powered by Scope3 — the market leader in decarbonising media and advertising.  This strategic [...]

Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has joined forces with The GoodNet, the ESG data company that connects business performance and sustainability goals. The partnership will focus on [...]

SMRS, a culture, brand, and communications business, and Cedara, the Carbon Intelligence Platform, are excited to announce a new partnership focused on measuring and reducing the carbon footprint across SMRS’s organisation and its media investments for its clients. By leveraging [...]

Virtual Minds, operator of the leading European full-stack technology range for the digital advertising market, is launching environmentally friendly, CO2-measured, and reduced programmatic advertising. To this end, the programmatic omnichannel advertising specialist has now entered into a partnership with Cedara, [...]

Today’s news: ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads; The Hague Bans Fossil Fuel Ads  ITV has launched ITV Kerching, a new customer-facing affiliate marketing brand which aims to save online shoppers money. It’s a browser extension, [...]

Michael Hanbury-Williams, recently appointed UK Managing Director at Greenbids, discusses how the ad industry's obsession with measuring carbon emissions has become a mere box-ticking exercise, and how genuine action can be taken. He considers the next steps for the industry [...]