In today's ExchangeWire news digest: Zoom acquire cloud communications company Five9; a PwC reports finds that Australia' esports and gaming revenue will grow by 7.5% each year to 2025; and Indian news and social network startup Inshorts raise USD $60m [...]

Anzu.io, the world’s most advanced in-game advertising platform, announced today a global deal with media technology company Verizon Media, which houses a trusted ecosystem of premium brands and industry-leading technology platforms. Anzu’s platform gives media buyers the ability to drive brand [...]

Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement ad platform.  As part of the partnership, Unruly’s advertisers will be able to access more than a billion livestream billboard ad impressions per week through one of the [...]

Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.  The verification, which is independently validated through an audit by ABC, demonstrates Adverty’s [...]

In today's ExchangeWire news digest: three of the UK's top watchdogs have joined forces to tighten digital and online services regulation; streaming platform Twitch is believed to be trialling a new tool to help match advertisers with suitable partners; and [...]

Bidstack, the leading in-game advertising platform is pleased to announce Httpool, the largest international partner of major media platforms and GIMA Esports, an elite full-service esports agency as exclusive launch partners for Bidstack’s new Approved Partner Network. Httpool will become an [...]

GumGum Sports, the leading AI-powered sponsorship analytics platform, has signed a partnership with Pro League, the official organisation representing Belgian professional football clubs. Pro League, and all Jupiler Pro League clubs (the top football competition in Belgium) will now have access to GumGum Sports’ [...]

In today's ExchangeWire news digest: Unruly and Ampverse partner to make investment in eSports and gaming inventory easier; Fandango buys Walmart's video streaming service Vudu in a move to scale up its FandangoNOW offering; and Vitztrade sets up the Local [...]

In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the [...]

2019 marks a key year in the development of the relatively nascent esports movement, with the global market set to exceed USD$1bn (£0.79bn) in value this year. Within these estimates, advertising is estimated to bring USD$189.2m (£150.4m) to the table, [...]