There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep [...]

Showheroes SE, tra i player leader in Europa, piattaforma indipendente per publishers e advertisers, annuncia la costituzione di Showheroes Group. Sotto la nuova holding, ci saranno 6 divisioni di business con servizi e attività ben definiti e verranno integrate Streamads (Paesi [...]

ShowHeroes SE, líder independiente europeo de vídeo para editores y marcas, anuncia el lanzamiento de ShowHeroes Group. Desde hoy, la nueva entidad ShowHeroes Group, será el paraguas del grupo más innovador en ad tech y medios especializado en video de [...]

ShowHeroes SE, Europe's leading, independent video platform for publishers and advertisers, is launching the ShowHeroes Group. With the new umbrella brand, the company is bundling its six different business sectors and integrating the companies Streamads (Netherlands) and Viralize (Italy), which both [...]

Cavai, the leading conversational advertising cloud, today announces that - following the investment of €1.5m (£1.3m) from Norwegian state-owned investment company Investinor earlier in the year - it is expanding its European team with a key hire to lead its [...]

Ad tech’s landscape never stays the same for too long, with technological advances, regulatory changes, and world-wide events combining to create the need for players to be adaptable and innovative. Whilst this year has been a particularly gruelling one for [...]

Following significant growth, high impact creative tech provider Adnami has announced the appointment of Steph Miller as commercial director in the UK.  Miller, who has held leadership and commercial roles at Zoopla, Telegraph Media Group and News International, will be responsible [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to Ad Fraud’, to help drive media quality and effectiveness in the digital advertising industry. This guide has been developed by [...]

In today's ExchangeWire news digest: the latest State of European Tech Report finds that investment in "deep tech" fell by 13% in 2020; a second federal judge rules against the Trump administration's attempt to ban TikTok; and Zenith forecasts ad [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media navigate the opportunities that a new world of audio creates [...]