ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: growth in the mobile advertising marketplace as reported [...]

Click fraud currently costs the advertising industry upwards of $6bn a year, according to the US-based Association of National Advertisers, and it's prevalence in the programmatic media buying sector is regularly cited as a major reason not to invest in [...]

Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is to be powered by AppNexus, which has several of the UK's tier-one publishers as founding members. EW: What does the new [...]

The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one publishers including Telegraph Media Group, Time Inc, and Bauer Media among the names to sign up to the venture at [...]

eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying following lessons learned during its 'Programmatic Only Week'. This comes just a day after AppNexus revealed it bought Yieldex to [...]

With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts, Oracle Marketing Cloud, EMEA, calls on marketers to start investing in the right resources too. DMPs gaining traction A recent Oracle Marketing [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: Indonesian JV launches RTB exchange; Singtel offers virtual, augmented reality for ads; Dentsu Isobar acquires Vietnam's [...]

Mobile World Congress has arrived, with the mobile industry's biggest names all headed off to Barcelona. The event is still largely the domain of 'legacy' businesses from the sector. Barring a few exceptions, mobile advertising is a minority [...]

eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up to the potential of trading media programmatically, with media buyers calling for further such experiments. ExchangeWire explores the week-long experiment, [...]

Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the wider Publicis Groupe fold, in a move signalling the evolution of the entities formerly know as 'agency trading desks'. In an [...]