Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus. Here Brian O'Kelley, AppNexus, CEO, [...]

Millennial Media has agreed to acquire mobile supply-side platform (SSP) Nexage in a deal worth $107.5m, in the latest round a period of unprecedented M&A activity in the programmatic advertising sector.  The deal announced today (23 September) will see the publicly-listed [...]

Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the programmatic advertising sector in APAC is addressing the audience disjunction problem, particularly in a market that is largely ‘mobile-first’ where [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Landmark Conversant purchase tops record period of M&A for ad tech; Mega stacks spur debate; Twitter and Microsoft step up their [...]

Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire's Wendy Hogan about the value of the Adconion/Kontera acquisitions as well as Amobee and Singtel’s ambitions for ad tech.  The Amobee cross-channel, cross-device [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Publicis leverages Adobe's marketing cloud; ATS London insights; Videology's European survey and Microsoft in talks for buy Swedish gaming firm. Publicis & [...]

This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if programmatic advertising is to become the dominant means for brands to underpin their marketing strategies by panelists and presenters. Brian O'Kelley, [...]

The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre almost exclusively on programmatic trading. Martin Stockfleth Larsen, Adform CMO, reflects on how quickly this is happening, and points out [...]

Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and confusion in the market, plus how those with first-party data can help simplify the audience buying process.  Few other areas of [...]

Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well as an alternative scenario where the industry is controlled by a few vested interests.  Programmatic players [...]