ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's videogame move; Facebook tweeks ad offering;  IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP's telling filings. [...]

 This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well as gaze into the near and distant future in an attempt to forecast the challenges facing the ‘traditional’ ad tech [...]

Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many advertisers will choose transparency if it costs them 10% more?’ The intense conversation on price transparency in agency trading desks puts [...]

Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North America.   Within the next five years, programmatic buying will conquer the advertising world. The question [...]

Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined, has been aggressively pushing its data-driven bidder to most of the big trading desks globally. The new self-serve solution will be [...]

The ad tech sector is awash with money spurred by both private investment, plus funds generated by a raft of companies listing publicly, according to Brian O’Kelley, AppNexus, CEO. Speaking to ExchangeWire after his company was valued at $1.2bn after raising [...]

The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media consumption on handheld devices has posed them with an even more difficult quandary as they now compete with Silicon Valley [...]

Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view ability generating reams of column inches, and propelling programmatic firms into mainstream press attention. Hence [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including Facebook's mega-growth on mobile, Yahoo's big move when it comes to mobile, plus AOL committing further inventory to programmatic. Facebook posts rip-roaring results thanks [...]

Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the latest move in a Silicon Valley arms race, but also explains to his thoughts this can prove risky for brands’ [...]