The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing the debate to a more mainstream audience. Jalal Nasir, Pixalate, co-founder, CEO, lifts the lid on some of the techniques [...]

AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations, reflecting similar moves by programmatic players in APAC – a market estimated to be worth in excess of $1,892m by [...]

The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic media trading at the core of its commercial operations. The disclosure was made this week by [...]

The majority of the UK’s premium publishers are planning an increased investment in programmatic media trading, according to figures released by the Association of Online Publishers (AOP). Meanwhile separate figures from Magna Global reveal the UK continues to drive programmatic [...]

Twitter has lifted the lid on its latest mobile app install suite that aims to help advertisers drive downloads of their mobile apps both on- and off-Twitter, in a move that is set to compete with Facebook’s core mobile [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Mobile continues to dog Google Google this week issued its first quarter results for the year, with revenues of $15.4bn, up 19% year on year, however then search [...]

Mobile operator Telefonica is poised to inject fresh competition into the mobile ad tech sector with the imminent launch of Axonix, a mobile ad exchange built on the technology of the now defunct MobClix/Velti venture. The mobile operator – which has an [...]

As the initial phase of this year’s Ad Trader conference closes, it appears the message is loud and clear, but as we all know; the problem still persists. This year's Ad Trader Conference, hosted in Berlin, is entering its second half, [...]

Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that selling ads programmatically need not involve selling inventory at bargain basement prices. The idea that ad buyers and sellers should have [...]

It’s been a busy week for ad tech, with no short supply of major announcements, quite fitting given that it was Advertising Week Europe, where programmatic trading, was described as “the prettiest girl at the ball” by its organisers. ExchangeWire [...]