Rajeev Goel and Kirk McDonald to Speak at Cannes Lions’ First Annual TechTalk Rajeev Goel, Co-Founder & CEO, and Kirk McDonald, President, of PubMatic have been selected to speak at The International Festival of Creativity’s first annual TechTalk program, an interactive, [...]

Facebook’s recent announcement (and you have to use the word announcement lightly) about the launch of its “exchange” could be interpreted in different ways. Below are some of the initial reaction thoughts from ExchangeWire: - Does it finally provide the industry [...]

Last week at Google's client advisory board session hosted in LA, we saw the announcement of the update that has been on the cards since the acquisition of Invite Media: the assembly of the Doubleclick Digital Marketing suite. It is the [...]

Speaking at ExchangeWire’s Ad Trading Summit in Stockholm, Petteri Vainikka of Enreach voiced his company’s views on display automation, prerequisites for branding money to enter display, and the displacement of the almighty CTR as display’s dominant performance metric. Here he [...]

Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well signal the start of a wider consolidation in the European ad tech space. Here Weborama CEO, Alain Levy, and Datvantage's [...]

RTB and programmatic buying are quite nascent in the Nordics.  At last week’s ATS Stockholm there was much discussion about where to begin and how to edge the region into the forefront of an already established global RTB environment. INTRO: The [...]

Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC's new third-party ad server. Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology? Even though Third Party [...]

Rubicon Project announced today that it is expanding its international operations with a strategic partnership with Netric Sales in the Nordic region. Here Oliver Whitten, VP & Commercial Director, EMEA, Rubicon Project, discusses the new partnership with Netric Sales. For those [...]

cyber communications inc. (“cci”), a leading Japanese media representative company and a wholly owned subsidiary of Dentsu Inc., and OpenX Technologies, Inc. (OpenX), today announced a major expansion of their multi-year partnership. Under the terms of the extended online advertising [...]

In preparation for ATS Stockholm, this Thursday the 24th May, we asked three industry leaders in the Nordics, for their their thoughts on automated, data-driven buying in the region. It is clear that whilst automated trading is still fairly nascent [...]