ExchangeWire is looking forward to tomorrow's ATS Sydney event. We are bringing together the region's most senior digital ad execs to discuss the emerging data-driven display eco-system - and it's likely effect on how media buying is done across [...]

Stephen Hunt TubeMogul's Asia-Pacific Director talks candidly about the challenges the online video industry currently faces: demand outstripping supply; publishers holding on to unsold inventory to protect its value; and lack of transparency in video advertising and the industry's absence of [...]

There are reports in the French media that Le Collective - a loose alliance between some of France's top publishers - has agreed to set up the first publisher exchange in France. The alliance is made up of [...]

Richard Sharp is UK MD Media and Head of Trading at ValueClick. Here he discusses the centralising of the retargeting and why ad networks can still add value with their audience and delivery expertise. From an ad network point [...]

Consolidation: Super Carrier SingTel Buys Amobee For $321 Million The mobile ad market continues to boom. Mobile advertising is projected to bring in revenues of $2.6bn in the U.S. alone this year, and that is only a small fraction of the [...]

Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces.   He says how the adoption of traditional media buying by today’s industry has created silos in TV and video resulting in [...]

Wildfire Integrates Adaptly’s Social Advertising Technology To Optimise Engagement Wildfire, a global leader in social media marketing software, announced this week the integration of Adaptly’s social advertising and optimisation technology within the Wildfire Social Marketing Suite. Wildfire’s Marketing Suite is currently [...]

Angus McDonald, Managing Director at emerge Digital, explores why Australian publishers should follow a Darwin-esque approach to online advertising “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin [...]

Flexing Market Muscle: 24/7 Real Media Looks To Aggregate Dynamic Supply With New Real-Time Bidding (RTB) Offering 24/7 Real Media, WPP’s marketing technology company, announced this week the availability of real-time bidding (RTB) to UK publishers within its proprietary ad management [...]

OpenX announced today that it was acquiring LiftDNA for to beef up its yield management offering. Here Tim Cadogan speaks about the deal, and what it means for publisher clients. Can you give some details on the deal between OpenX [...]