It's only 13 days until The Data Economy kicks off in London. A full agenda is now available. There will be keynotes on the day from the likes of Steven Filler, Jay Stevens, Stuart Colman, Andy Mitchell and [...]

Louisa Wong has spent most of her career working on the supply-side, but recently crossed the rubicon to take up a role at Aegis. The new position, Director of Media Platforms, will focus on ad trading strategies across the [...]

Despite what some industry reports are saying, mexad is NOT a DSP. It's doesn't licence technology to other buy-side vendors. And it hasn't built a next generation buy-side ad server. So what is it? Well, Mike [...]

StrikeAd recently raised some new funding. Will you look to build out your platform, and move into other markets? AR: We are very pleased to raise investment from eValue, led by Thomas Falk, one of the most successful entrepreneurs in [...]

OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across guaranteed, non-guaranteed and real-time inventory. The company is tieing its ad sever and ad exchange solutions together with [...]

European search firms have been eyeing up the display market for some time now. They see massive parallels between keyword buys and biddable display. Some have even partnered with European retargeting specialists to offer clients a display-buying solution. [...]

Despite all the noise this week about paywalls and foolish walled iPad content strategies, I was struck by comments made by Brian O'Kelly at the recent AlwaysOn OnMedia NYC 2011 event. He rightly pointed out that all online content, [...]

A number of speakers have been added to the bill for the Data Economy event on March 03. Michael Steckler, Managing Director UK at Criteo will be joined on the buy-side audience panel by Louisa Wong, Director of Media [...]

In what is likely to be the break-out year for the data market in Europe, third party data providers are now integrating with DSPs, SSPs and exchanges across Europe. Weborama, a leading ad server provider in the European market, [...]

You are going to see lots of private exchanges appearing on the European display landscape over the next twelve months. Publishers, looking to open their inventory to a controlled group of real-time buyers, will look to partner a SSP and [...]