AppNexus's outstream video has been launched for buyers and is four weeks into closed testing for publishers. Eric Hoffert (pictured below), SVP of video technology, AppNexus, speaks to ExchangeWire about the open exchange approach for outstream, viewability and engagement rates [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country manager for PubMatic UK; AppNexus announces video SSP; AerServ and Pixalate cooperate; and Fyber releases ad [...]

There is a lot of hype around data and how you can extract maximum value from it. But hype often leads to fear of the unknown, resulting in vast quantities of data, from different sources, each source providing a varying level [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mindshare unveils Unilever programmatic platform in Asean; Singapore broadcaster goes SpotX for programmatic TV; Tuned Global to [...]

It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to measure the return on a mobile ad investment (particularly within apps) is fairly robust nowadays.  [...]

In October 2015, the European Court of Justice ruled that 2000’s data protection agreement 'Safe Harbour' with the US was no longer valid. This means that American companies can no longer rely on self-certification when transferring data from the EU [...]

Apple yesterday (26 January) announced financial results for its fiscal 2016 first quarter ended 26 December, 2015. iPhone sales fell for the first time since the product was introduced to the market in 2007. The company's earnings were stronger than [...]

Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan (pictured below), CEO, OpenX talks exclusively with ExchangeWire about how this new solution will deliver on the true promise of [...]

Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful to both advertisers and publishers. This typically involves low-tier inventory bought in bulk at low CPMs, and later sold to [...]

Since pioneering the technology several years ago, header bidding has been on the rise, with smart publishers looking to increase revenue by introducing more competition for their inventory. In an interview with ExchangeWire, Tim Cadogan, CEO at OpenX (pictured below), believes [...]