Mobclix Offers Audience Profiles To Ad Network Partners Mobclix, the largest mobile ad exchange for the Iphone ad market, has announced it will re-sell audience profiles to its ad networks partners. The move will allow agencies and advertisers to better [...]

Improve Digital Says Publishers Can Benefit From RTB As Pubmatic Release Whitepaper On RTB Pubmatic released its whitepaper on RTB entitled, 'Understanding Real-Time Bidding (RTB) From the Publisher Perspective” last week. The paper points to initial results carried out with [...]

Admeld hosted its first Partner Forum event in New York this week. The event had some great panellists and provided the industry with an excellent overview of how the display market is likely to develop in the coming months. [...]

The data available on the European non-premium display market is sorely lacking. The chart below is based on data from ThinkEquity’s projected growth in non-premium display globally and previous IAB Europe audits on the European online advertising market. [...]

The mobile display space is experiencing a lot of activity: increased number of M&A deals; the emergence of new platforms; and increased competition in the market. Only yesterday Apple beefed up its mobile sales team in Europe, as it [...]

mexad, a pan-European exchnage-buying specialist, have just launched in the UK. Managing Director, Sacha Berlik, took time this week to speak to ExchangeWire to discuss DSPs, European exchange-buying and how mexad are achieving such strong numbers in campaign performance [...]

Brand safety is a massive consideration for European advertisers when they weigh up whether to commit budget to display. After a number of high-profile incidents where branding has appeared alongside inappropriate content, some brands have been reluctant to put [...]

Mobile display continues to be the headline grabber: Google, Apple, Amobee and Opera have all made significant acquisitions in the past couple of months to bolster their presence in the space. The market is due to grow significantly this [...]

Apple finally unveiled its highly-anticipated tablet computer. They’re calling it the iPad, and it looks set to deliver Apple another blockbuster success. Apple has signed up a number of high-profile publishers, and its being touted in some quarters [...]

The joint venture between top German publishers G+J Electronic Media Sales, IP Germany, SevenOne Media and Tomorrow Focus to aggregate premium ad inventory started operations yesterday. The new partnership will be headed up by Frank Herold, formerly Director of [...]