It was announced this week that Apple acquired mobile ad network Quattro for a rumoured $275 million dollar. It’s Apple’s first foray into mobile display, and it’s a significant development for the mobile ad market. Quattro's advertising network covers mobile [...]

Cisco Allegedly Looking At A Future Acquisition Of Quantcast The industry blogs are buzzing about Cisco’s new investment in Quantcast. Quantcast announced yesterday that they had raised $27.5 million with Cisco being a significant investor in the round. The company’s technology [...]

There’s been a lot of coverage around Demand Side Platforms in 2009 and this year will be no exception. The European online display market is fragmented, and can be a nightmare to buy across. DSPs aim to bring [...]

Admeld announced today that it has entered a number of RTB partnerships for the European market. The company's initial RTB partners include AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath. Publishers should see a lift in yield [...]

Paul Silver is Digital Direct Response Manager at MEC Manchester. 2009. What a year. I am sure many in this space will agree that 2009 was the year that many woke up and realised that change was necessary. Change to the [...]

Admeld announced this week that it’s integrating support for mobile ad inventory into its platform. It’s an interesting development given the early signs of convergence between online and mobile display. Google’s acquisition of Admob last month suggests convergence [...]

MediaEquals, an online trading platform for traditional media, is now looking to move into the display market early next year. Farneymedia met with Gary Goodman, CEO Europe, earlier this week to discuss the MediaEquals platform, whether it will compete [...]

A recent report commissioned by yield optimiser, The Rubicon Project, suggests that UK publisher rate card prices are holding firm and online revenues are rising. The report - conducted by e-consultancy - questioned over 150 publishers between August and [...]

Invite Media announced this morning that Paul Turner will head up their European operations in London. Invite Media launched their universal platform earlier this year, and now help over thirty US agencies to trade across multiple exchange and inventory [...]

It was a funding bonanza yesterday for players involved in the exchange space. Smaato, the biggest mobile ad network optimiser in Europe, announced yesterday that it had secured $4.5 million in a second round of funding. The company [...]