Google has officially launched the new look DoubleClick ad exchange. By adding AdWords buyers and AdSense sellers into the new ad exchange, the platform will have thousands of traders. So who are the DoubleClick exchange traders? Who will be [...]

Rubicon Buys Others Online Yield optimisation specialists, Rubicon, looked to beef up its targeting capabilities this week by announcing it has acquired Others Online for an undisclosed sum. Others Online specialises in the segmentation of a publisher’s audience, enabling site [...]

Hot on the heels of announcing Kaylie Smith as the new MD for the APAC region, Rubicon has made another significant international appointment. Oli Whitten has been hired by the yield optimisation specialist to oversee and develop relationships with the leading [...]

The mobile ad market has grown significantly over the past twelve months with the advent of advertising on the iphone app. Iphone app developers are now offering advertisers the opportunity to reach millions of users on a daily basis. The market [...]

According to All Things Digital, Michael Rubenstein, has left Google to join AppNexus. AppNexus, run by Brian O’Kelly and Mike Nolet, specialises in building real-time infrastructure for the exchange marketplace. Appnexus looks to address the inefficiencies in the current [...]

The death of the ad network has been greatly exaggerated. From the conversations I’ve been having with ad net execs, the market is holding up and looks set to power on in Q3 and Q4. The distinction between an ad [...]

The ThinkEquity report on non-premium display earlier several months ago discussed, at length, the opportunity for publisher in the secondary premium market. Secondary premium has similar features to premium. It is sold with similar guarantees such as placement [...]

Though a little unsure about trading on ad exchanges, European publishers have shown real enthusiasm for yield optimisation platforms. Being able to manage ad network relationships and extract value from unsold inventory has attracted top-tier publishers to yield optimisers. The [...]

The Rubicon Project, a leading yield optimisation specialist, has released data that points to significant rises in its publishers' CPM rates for the second quarter. CPMs across the Rubicon 20 Index, our newly introduced index that tracks the performance of a [...]

Adjug demonstrated its porpularity with European advertisers and publishers by doing some great volumes in July: almost two billion UK ad impressions were traded on its platform for the month. Started almost two years ago by Satish Jayakumar and Michael Stephanblome, [...]