Google is now allowing ad networks to bid for its AdSense publishers’ ad space. In an email sent to customers this week, Google outlines how publishers can now avail of the increased competition for their online advertising: We're writing to [...]

Identifying users across a multitude of ad exchanges has become critical to the success of campaigns run by advertisers, agencies and ad networks. London-based tag management firm, TagMan, is helping media buyers target users as they move through different [...]

Launched in 2005, the Right Media Exchange is now the world’s largest ad trading platform. Billions of ad impressions are bought and sold using its technology every month – and it continues to attract more non-premium inventory from publishers [...]

Data is fast becoming a valuable commodity in the new exchange trading environment. It is being traded by publishers, ad networks, specialist buyers and agencies to power online advertising campaigns. Good data can turn “dumb” ad impressions into [...]

The exchange marketplace is creating the perfect eco-system for specialist traders. Technology and number crunching dominate the new automated media buying age. Among all the great companies building their businesses around the ad exchanges, it is the meta [...]

The non-premium market is growing. Adjug, RightMedia and Wunderloop continue to attract advertising budget. Google is launching their new and improved exchange in Q4. And even the mainstream media is having a go at explaining the new [...]

Wunderloop Connect launched its trading platform in March 2007, and has grown significantly in a number of European markets over the last two years. The platform allows the publisher to combine unsold inventory and valuable user data, and sell [...]

How agencies are morphing into ad networks - and why networks will pitch directly to DR advertisers Tom Hespos, President of Underscore Marketing, wrote an interesting post last week about how agencies are behaving more like ad networks. By using [...]

Pubmatic has released new data indicating that online ad pricing might be on the rise again. It suggests that US online ad prices on networks and exchanges rose steadily during the first half of 2009, with total growth up [...]

Interesting piece today in the NMA relating to Google’s Advertising Exchange plans. Although it was well known among agencies and media buyers that Google was placing its DFP publishers at the heart of its exchange strategy, little was being [...]