Google Ads Announces Data-Driven Attribution as Default Model; Facebook Invests USD$50m to Build the Metaverse
In today’s ExchangeWire news digest: Google announces data-driven attribution as the default model in Google Ads; Facebook invests USD$50m to build the metaverse; and Optimove have raised USD$75m in venture capital. Google Ads announces data-driven attribution as the future Google have announced [...]
Google Announces Ad Transparency Changes; Facebook’s CTO Steps Down
In today’s ExchangeWire news digest: Google announces changes to ad transparency; Facebook’s CTO steps down; and StreamElements raise USD$100m (£73.3m) in investment. Google announces new advertiser pages to increase ad transparency Google have announced changes to its ad disclosures to provide users [...]
Facebook Explore Putting Ads in WhatsApp; Loship Raise $12m
In today's ExchangeWire news digest: Facebook are reportedly exploring bringing ads to WhatsApp; Vietnamese ecommerce delivery service Loship raise USD $12m in a pre-series C funding round; and Tumblr introduce a paid subscription option "Post+". Facebook mull bringing ads to WhatsApp Facebook [...]
Google Again Accused of Price-Fixing with Facebook; Suma Brands Raises USD$150m
In today's ExchangeWire daily news digest: Google again accused of price-fixing with Facebook; Suma Brands raises USD$150m (£108m); and Embracer Group in eight-strong acquisition spree. Google again accused of price-fixing with Facebook Google has been accused of preferential price-fixing, benefitting its "rival" [...]
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