The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has two conferences focused exclusively on programmatic – one of which is a joint venture between ExchangeWire and Adzine, for full disclosure. Both [...]

Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first developer event, live data log streaming to help enable real-time business decision-making, and the prevailing [...]

In this week’s ExchangeWire Weekly LATAM Roundup: AOL ONE Video platform running in Brazil through a partnership with a local data network; Rocket Fuel’s adapting to local practices to enhance programmatic transparency and the growing Instagram market in the region.

China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate infrastructure to resolve these issues, advises Tim Koschella, CEO and co-founder of AppLift. In this Q&A [...]

Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as cautious when it comes to embracing the programmatic media-buying revolution. However, the ADTRADER Berlin Conference hosted today (2 June) will see [...]

Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital [...]

Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end of probabilistic targeting. If you are old enough, or an aficionado of board games, you might have heard of Battleship. This staple of [...]

Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least), but the success of this transition relies on the quality of the data at its disposal. ExchangeWire garners insights from [...]

Twitter's recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In this piece Phil Macauley, Quantcast, managing director, EU, reflects on how many of these purchases point towards marketers' growing focus [...]

In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad tech scene; German court case points trouble ahead; ATS Paris shines light on the way [...]