Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has launched a new Supply Chain Object (SCO) audit and verification tool. The tool helps buyers prevent wasted ad spend and rectify problems that persist in complex and [...]

On today’s ExchangeWire news digest: EU Fines Apple €1.8bn; Retailers Suffer Longest Dip in Sales Since 2020; UK Gov Partners with MediaSmart for Scam Advertising Awareness Campaign   EU antitrust regulators have hit Apple with a fine of €1.8bn (£1.5bn), following their [...]

DoubleVerify , a leading software platform for digital media measurement, data, and analytics, today (May 18th, 2023) released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report [...]

In today's ExchangeWire news digest: NPR announces it will leave Twitter after being labelled “state-affiliated media”; YouTube quietly abandons its shopping plaform; and Singaporean authorities turn to data from Singpass to help tackle and prevent fraud. NPR leaves Twitter over "inaccurate" [...]

DoubleVerify, a leading digital media measurement, data, and analytics software platform today (March 20th, 2023)  announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe [...]

Adloox, seul outil français & européen de mesure de la qualité publicitaire accrédité par le MRC (Media Rating Council), et Equativ, la principale plateforme publicitaire indépendante, annoncent aujourd'hui (février 7th, 2023) leur partenariat.  Cela prend la forme d'une intégration officielle des [...]

Following ATS Singapore 2022, ExchangeWire speaks to Sigma Software Group's Olha Paramonova (vice president, AdTech) and Katherine Tuluzova (executive vice president, North America) for an overview on how standards can be maintained to ensure advertising has a positive social impact, [...]

In today's ExchangeWire news digest: Grab announce they plan to reach profitability by 2024; the Australian government calls on Optus to pay for new IDs for those affected by large-scale hack; and Apple bring NFT trading to the App Store [...]

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released its July 2022 Connected TV (CTV) Ad Fraud Series update to reveal the 30 most-"spoofed" Roku and Amazon Fire TV apps — [...]