Integral Ad Science (IAS), a global leader in digital ad verification, today announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG’s certification seals that apply to [...]

VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has been awarded the Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG) for 2021. This seal acknowledges VDX.tv’s compliance with TAG’s Certified Against Fraud [...]

Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising [...]

IDG, the world’s leading media technology company, has selected LiveRamp® (NYSE: RAMP), the leading data connectivity platform, as its trusted partner to connect premium authenticated inventory with advertiser demand. As part of its strategy to offset third-party cookie deprecation, IDG [...]

BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilising Pixalate’s pre-bid ad fraud detection and measurement solutions, BidMind customers will [...]

It’s perhaps more than an understatement to say that bots are a constant source of irritation and aggravation within the ad tech industry – not only do they frustrate brands’ efforts to create and carry out meaningful interactions with their [...]

In today's ExchangeWire news digest: Fakespot reports notable levels of fraud on Shopify; S4 Capital acquires 2 new agencies and merges them with MightyHive and MediaMonks; and Univision plans to launch a new streaming service in the first half of [...]

White Bullet has already stopped millions of dollars of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. It has now launched the Intellectual Property Infringement Platform (IPIP) as its flagship anti-piracy service, designed to [...]

VDX.tv has achieved Gold Standard 2.0 certification from IAB UK after demonstrating its compliance with rigorous fraud and brand safety standards and implementing IAB Europe’s Transparency and Consent Framework v2.0. IAB’s certification process has also been independently validated through an [...]

White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, is expanding into the UK following a highly successful funding round in May by Goldman Sachs Merchant Banking Division and ClearSky Security. White Ops protects customers [...]