Microsoft Windows Store Opens up to Third-Party Storefront Apps; Meesho Raises USD$570m
In today’s ExchangeWire news digest: Microsoft Store opens to third-party storefront apps; Meesho have raised USD$570m; and Sinch acquires Pathwire in a USD$1.9bn deal. Microsoft’s app store has opened to third-party storefront apps Microsoft have announced that they are opening their Window’s [...]
Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment
In today’s ExchangeWire news digest: Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment; and Conexiom announces growth investment of USD$130m (£96.5m). Netflix have acquired Night School Studio Night School Studio, an independent video game developer, have announced that it [...]
Google Ads Announces Data-Driven Attribution as Default Model; Facebook Invests USD$50m to Build the Metaverse
In today’s ExchangeWire news digest: Google announces data-driven attribution as the default model in Google Ads; Facebook invests USD$50m to build the metaverse; and Optimove have raised USD$75m in venture capital. Google Ads announces data-driven attribution as the future Google have announced [...]
Google Announces Ad Transparency Changes; Facebook’s CTO Steps Down
In today’s ExchangeWire news digest: Google announces changes to ad transparency; Facebook’s CTO steps down; and StreamElements raise USD$100m (£73.3m) in investment. Google announces new advertiser pages to increase ad transparency Google have announced changes to its ad disclosures to provide users [...]
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