adWMG is excited to announce an expansion of its product line, now offering targeted user acquisition services for Steam game advertisers. With the growing demand for effective and impactful marketing strategies in the gaming industry, adWMG is proud to extend [...]

iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has integrated Azur Games’ expansive mobile game portfolio into its platform through Amazon’s Transparent Ad Marketplace (TAM). The collaboration enhances access for advertisers looking to engage Azur’s massive [...]

Today’s digest covers Roblox partnering with Google, two cases against Apple being put on hold, and new ad tools unveiled by Reddit. Roblox Teams Up with Google on ads Google has announced a partnership with Roblox, enabling advertisers to buy and scale [...]

iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their gaming environments while delivering new opportunities for advertisers.  Built with publishers at its core, fusiion connects premium brands with gaming publishers [...]

NumberEight, a leader in ID-less data solutions, is excited to announce a new strategic partnership with IION, a prominent player in gaming, aimed at redefining audience curation within the gaming sector.  This collaboration utilises NumberEight’s advanced demographic solutions to curate iion's [...]

iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has expanded its reach by integrating with Amazon Publisher Services’ (APS) Transparent Ad Marketplace (TAM).  This collaboration opens more inventory to connect brands and gaming [...]

In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa Chups in the Roblox gaming universe. The ‘Munch While Gaming’ campaign redefines in-game advertising by integrating Chupa Chups-branded digital items and in-game [...]

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, [...]

adWMG is a part of global WMG International - a focused monetisation and promotion platform focusing on providing professional advertising services for console game developers/publishers and monetising web, CTV, and mobile applications by connecting to them directly or through the [...]

In today's ExchangeWire digest: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company to announce new CEO in 2026. News Corp subsidiaries Dow Jones (The Wall Street Journal, Barron’s) and NYP Holdings (the New [...]