In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: US Officials probe potential insider dealings at Activation Blizzard; Elon Musk becomes the largest stakeholder in Twitter and is appointed [...]

In today’s ExchangeWire news digest: Meta ventures into virtual currency with the development of "Zuck Bucks" and NFTs; Sky Mavis raises USD$150m (£114.7m) just weeks after losing USD$615m (£469m) to crypto hackers; and JD.com founder, Richard Liu, steps down as its chief executive.   Meta explores [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to [...]

Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform offering custom business intelligence for mobile advertisers, today announced their revelatory research findings about the state of mobile marketing, in light [...]

In today's ExchangeWire news digest: Apple purchase UK fintech company, Credit Kudos; Epic Games raise USD $50m to support humanitarian efforts in Ukraine; and French start-up, Weglot, secure €45m from investment firm, Partech.   Apple acquire fintech start-up, Credit Kudos Multinational tech company [...]

APAC advertisers can now run their banner and video ads within AAA console games exclusively via Livewire, thanks to a partnership with Anzu.io The world’s most advanced in-game advertising platform, Anzu, has expanded its exclusive partnership with leading global gametech and [...]

Today, Anzu has become the first in-game advertising company to join Unity's Verified Solutions Partner Programme. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Anzu SDK for Unity is optimised [...]

Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.   The leading in-game platform for advertisers, agencies, [...]

Bidstack, the leading in-game advertising platform, has announced a new and exclusive partnership with mobile game developers Game Tap Studios. The partnership will see Bidstack serve seamless ads into gameplay across three new games, whilst offering brands an additional touchpoint [...]

AdTonos, an independent audio ad-tech company with a platform that is easy to use and gives advertisers and publishers full control of their ads, will represent British innovation internationally. The first occasion will be at the Mobile World Congress (MWC) in [...]