In-game advertising company Anzu has secured an exclusive deal with Saber Interactive, the global game publisher and developer, to offer advertisers a chance to communicate with their audiences via the highly anticipated upcoming racer Dakar Desert Rally. The new AAA title is [...]

In today's ExchangeWire news digest: China’s Metaverse Industry Committee have admitted 17 new firms; The Trade Desk announce OpenPath as a new tool to compete with Google's ad business; and Jio Platforms invest USD$200m (~£147.4m) into Glance's software.   China's metaverse group [...]

Former co-founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in his new appointment as Anzu.io’s EVP, business development, HD Games. Ben-dov was one of the first pioneers of in-game advertising, having headed up Double [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon’s stock reaches best single-day gain in 7 years; Facebook makes - and then downplays - threats to [...]

In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok doubles ad spend; and IDG Comms purchases Selling Simplified.   Microsoft Promises to Play Fair to Secure Activision Deal Microsoft has pledged open [...]

In-game advertising company Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their campaigns within All Star Tower Defense, a hit experience on the Roblox platform, playable across mobile, PC, and console, which [...]

AdColony, a Digital Turbine company, has launched Game Academy, a free online skills masterclass and qualification focused on marketing solutions in gaming. Game Academy is an interactive learning platform that gives marketers valuable knowledge and professional competencies around gaming advertising. The first season [...]

InGamePlay brand advertising platform, AdInMo, and Apex Mobile Media, a leader in mobile in-app advertising, have announced a partnership to bring in-game advertising to the Canadian advertising ecosystem.  Apex Mobile Media launched APEX Gaming Network (AGN) in late 2021, a division dedicated [...]

Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes are towards in-game advertising in 2022. Two-thirds of gamers in the UK say they would welcome more brands into their favourite [...]

Reality Gaming Group has partnered with in-game brand advertising platform AdInMo InGamePlay to promote the launch of its third drop of Doctor Who: Worlds Apart non-fungible tokens (NFTs).  Doctor Who: Worlds Apart is an upcoming officially licensed digital trading card game [...]