Based in the UK, Chris Blight joins in-game advertising company Anzu.io to lead the global demand team as the company continues to expand across the globe. An industry veteran and advertising expert, Blight has been part of the UK ad industry [...]

In the thirteenth article in ExchangeWire's 2022 Predictions series, industry figures share what they anticipate for new technologies — particularly the rapidly developing Metaverse, NFTs, and blockchain — in the coming year.   NFTs will get hyped in gaming NFTs have become hugely [...]

Global in-game advertising company Anzu has announced it has extended its partnership with global video gaming giant Ubisoft. The two have seen remarkable success in bringing dynamic ads to hit PC racing title Trackmania and sandbox MMO Growtopia. Last year, Ubisoft’s [...]

In today’s ExchangeWire news digest: AT&T Inc. have agreed to sell Xandr to Microsoft for an undisclosed fee; Chinese regulators have suspended a partnership with Alibaba Cloud Computing over claims they failed to promptly report a cybersecurity vulnerability; and Rec [...]

Following their USD$10.5m (£7.93m) funding round earlier in November, ExchangeWire speaks to Shrapnel head of studio Don Norbury on how the developer will use the investment and how blockchain-enabled gaming is set to evolve. How will the funding be used to [...]

Bidstack, the in-game advertising platform, today announced a landmark commercial partnership with Azerion, the leading pan-European digital entertainment and media platform, who will be the exclusive commercial partner across Bidstack’s inventory over the next two years. The agreement, thought to be [...]

Admix, the In-Play company that bridges the gap between brands and the metaverse, today (9 December) announce a new partnership with Ocean Outdoor, the UK’s leading digital out of home (DOOH) operator, to send brands into the metaverse. Brands are increasingly [...]

Adverty today announces a new partnership with global gaming marketing and gametech company Livewire, as it continues its expansion into key markets globally. The collaboration brings Adverty's in-game ad inventory locally to Asia-Pacific (APAC), the largest continent in gaming. Adverty, the [...]

In today’s ExchangeWire news digest: Italy's competition authority have slapped Amazon and Apple with a sizeable fine; LTK raise USD$300m (£224.6m) for e-commerce expansion; and Plug in Digital raise new investment to enhance game development.   Italy slap Amazon and Apple with [...]

Paco Rabanne, the leading fashion house and fragrance brand, have partnered with Starcom Worldwide and Bidstack to launch a branded virtual reality challenge. The campaign features Tim Howard and the world’s leading VR platform for elite athletes, Rezzil, to promote [...]