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  • Adverty Partners with Livewire to APAC In-Game Advertising Growth

    Adverty today announces a new partnership with global gaming marketing and gametech company Livewire, as it continues its expansion into key markets globally. The collaboration brings Adverty's in-game ad inventory locally to Asia-Pacific (APAC), the largest continent in gaming. Adverty, the [...]

  • Italy Slap Amazon and Apple With Sanctions; LTK Raise USD$300m for E-Commerce Expansion

    In today’s ExchangeWire news digest: Italy's competition authority have slapped Amazon and Apple with a sizeable fine; LTK raise USD$300m (£224.6m) for e-commerce expansion; and Plug in Digital raise new investment to enhance game development.   Italy slap Amazon and Apple with [...]

  • Paco Rabanne & Bidstack Emerge Victorious With VR Invictus Campaign Featuring Tim Howard

    Paco Rabanne, the leading fashion house and fragrance brand, have partnered with Starcom Worldwide and Bidstack to launch a branded virtual reality challenge. The campaign features Tim Howard and the world’s leading VR platform for elite athletes, Rezzil, to promote [...]

  • Bidstack Expands their Portfolio of Simulation Games with Dovetail Games

    Bidstack is pleased to announce the addition of three new and exclusive titles from Dovetail Games, the world-leading simulation entertainment company, to its portfolio of simulation titles. The hyper-realistic simulation games, which are available across PC and Console, are played [...]

  • Bidstack Serves an Ace with New Wildlife Studios Partnership

    Bidstack is delighted to announce a new partnership with Wildlife Studios, creators of the world’s most popular mobile tennis game Tennis Clash, which will see them deliver unique branded experiences into the game. The activations will see brands featured across courts [...]

  • GameAnalytics Launches HyperBid

    GameAnalytics, the analytics platform used by over 100,000 game developers, are proud to announce the launch of HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers. HyperBid is an entirely games-focused mediation platform created by [...]

  • Crimtan Welcomes Ad Tech Veteran James Males as their Newest Business Director

    Global programmatic experts Crimtan are delighted to welcome James Males to Crimtan as a Business Director based in London. James Males is a veteran media and ad tech commercial person and has worked in the advertising industry for over 25 years. [...]

  • AdColony Leads The Winners with 5 Awards at The Wires 2021

    On 4 November ExchangeWire announced the winners of its fifth annual awards programme, The Wires. Since launching, ExchangeWire has been honoured to reward outstanding output and innovation coming out of the ad tech industry, and this year the awards programme [...]

  • Adverty wins third US patent for BrainImpression™

    Adverty have been granted their third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one [...]

  • Anzu & Saber Interactive Partner on Blended In-Game Advertising

    Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds and Snowrunner, and Anzu, the world’s most advanced in-game advertising company, today announced they have signed an exclusive partnership deal for an upcoming unannounced [...]