Anzu.io and Nielsen Team to Bring Advanced Brand Lift Measurement to In-Game Advertising
Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity, which will bring advanced advertising effectiveness measurement, optimisation, and real-time brand-specific metrics to in-game ad campaigns, driving a new wave of investment in video game advertising. Through collaboration [...]
Global Marketing Executive Jamie Gutfreund Joins Anzu.io as Strategic Advisor
Leading in-game advertising platform Anzu.io has announced the appointment of Jamie Gutfreund as a strategic advisor. Gutfreund is an accomplished global marketing executive with experience in technology, gaming, consumer products and entertainment, including roles with Microsoft, Expedia, talent agency Creative Artists [...]
Follow ExchangeWire