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  • John Gentry to Lead OpenX; Mediaocean Acquires MBS

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: John Gentry to lead OpenX; Mediaocean acquires MBS; Choueiri partners with JW Player for outstream video ad-serving; Adverty [...]

  • Adverty Continues Expansion in the UK with Strategic Hires

    Adverty, a leading in-game platform for advertisers, agencies and content creators announces further expansion with the launch of the UK office. The move brings the Adverty platform to the UK and will deliver seamless advertising to connect brands and people [...]

  • Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat

    Writing for ExchangeWire, Niklas Bakos (pictured below), CEO and founder of Adverty, discusses how in-app and in-game advertising have changed from recent years, and how these changes are combining with pressures in web advertising to make these channels particularly enticing [...]

  • IAB UK Announces Gold Standard 2.0; Integral Ad Science Releases Pulse Report 2020

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB UK announces Gold Standard 2.0; Integral Ad Science releases Pulse Report 2020; DoubleVerify announces Programmatic Platform Certification [...]

  • MGI Strengthens Product Portfolio with the Acquisition of Verve Assets By Its Subsidiary Gamigo

    Media and Games Invest plc (MGI) announced today that its subsidiary gamigo AG agreed to acquire Verve Wireless, Inc.’s assets, advancing its market position. Verve is a leading North American mobile data platform for location-based programmatic video and display marketing. MGI [...]

  • Adverty Partners with MADFINGER Games to Enable Seamless In-Game Ads

    Adverty AB, a leading in-game platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, [...]

  • Adverty is now a Unity Technologies Asset Store Publisher

    Adverty, a leading seamless in-game ad tech company, is developing a version of its Unity SDK to be enabled on the Unity Asset Store, a marketplace where all creators can find, source, and sell everything they need to be successful, [...]

  • Anzu.io Announces Exclusive Partnership with Vivid Games

    Anzu.io, an innovator in the in-game ad space, has announced an exclusive partnership with leading Polish mobile game developer Vivid Games. As part of the collaboration, Anzu will integrate its in-game advertising tech into two of their premium titles, Real [...]

  • Bidstack Lands £10m Agency Trade Deal

    Bidstack, the in-game advertising group, has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising. Bidstack has been trailblazing the in-game ad category since it was listed on the London [...]

  • Predictions 2020: In-Game Advertising

    As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is in-game [...]