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  • UK Advertising to Reach £24bn in 2020; Ogury Raises USD$50m (£38m)

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK advertising revenue to reach £24bn in 2020; Tesco and McDonald’s become first brands to commit to IAB [...]

  • Toplitz Productions Signs Exclusive Partnership with Anzu.io

    The in-game advertising platform Anzu.io today announced it has signed an exclusive partnership to bring in-game ads to video game publisher Toplitz Productions. The two-year contract allows Toplitz Productions to integrate selected games across all platforms, making their games accessible [...]

  • PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES

    Media and Games Invest plc (formerly Blockescence plc) announced today that its subsidiary PubNative GmbH has acquired the development department and advertising technology of award-winning German mobile publisher TVSMILES GmbH to further strengthen its position in the mobile ecosystem and [...]

  • Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement

    Tru Optik, the audience intelligence and data-management platform (DMP) operating across Connected TV (CTV), today announced a partnership with Anzu.io, a leading blended in-game advertising platform that brings real-world ads into video gaming and esports, to make first and third-party [...]

  • Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by [...]

  • Integral Ad Science Acquires ADmantX; Digital Publishing Revenue Declines

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science acquires ADmantX; digital publishing revenue declines; Ad-Lib raises USD$6m (£4.6m); Ocean Outdoor offers to purchase [...]

  • ELEAGUE and Anzu.io Announce Strategic Global Partnership

    ELEAGUE and in-game advertising platform Anzu.io today announced a unique partnership that will elevate advertising in gaming and esports. Anzu has been redefining digital advertising by seamlessly integrating immersive ads into gameplay and introducing real-time data and programmatic to the [...]

  • Bidstack Sponsors NFG’s FIFA 20 Kit

    Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the lifespan of the game and the new branded kits will be worn by the team’s [...]

  • Why All Brands Should Consider Mobile Advertising Within Esports

    In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the [...]

  • Bidstack Reaches New Checkpoint with Latest Senior Hires

    Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, senior director of global agency partnerships and Charlotte Cook, account director of games. Nina has enjoyed a 22-year career in advertising; initially starting in print advertising [...]