Bidstack Group (LSE:BIDS), the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to measure and predict visual engagement with advertisements across several of its gaming titles. The study was carried out by [...]

Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]

In the span of five years, mobile gaming has grown from the smallest segment of the gaming market to a USD$70bn (£61.6bn) industry. It’s unsurprising then, that the past couple of years have been huge for mobile gaming acquisitions, from Zynga [...]

China may be the world's biggest game market, with regard to user numbers and revenues, but for many months the nation's Government had declined to approve a single new game. That all changed in recent days. As reported by the South [...]

Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes... there are a lot of tech buzzwords in that opening line. We'd only need to throw [...]

This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing [...]

You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been around along time, of course. eSports' nascent form was forged in the earliest arcade gaming tournaments [...]

A report released by Liftoff and Leanplum on the state of mobile app marketing suggests that app marketers are coming under increased pressure to improve 'deep-funnel interactions', specifically around usage and in-app purchases. While CPA has dropped around installations and usage, the [...]

The representative team from Beeswax EMEA attended ATS Berlin on 6 November, 2018 – a gathering of around 200 programmatic media professionals from across Germany. They were ready to learn from some amazing speakers – and weren’t disappointed, hearing from companies [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Global Makes Strategic Acquisition, Bringing DAX to Canada; CMOs: Poor Data Management Costing Millions, Research by SBDS; Consumer Interest in [...]