In one of the most hard-hitting acts by competition regulators in recent years, the UK Competition and Markets Authority (CMA) blocked Microsoft’s planned USD$69bn (£55bn) acquisition of Activision-Blizzard. Since then, the European Commission has approved the purchase.  The importance of this [...]

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [...]

This week: UK regulator blocks Microsoft's acquisition of Activision Blizzard, Apple wins in appeals court against Epic Games... The UK's CMA took the momentous decision this week to block Microsoft’s USD$68.7bn (~£55.1bn) purchase of Activision Blizzard over cloud gaming concerns. The [...]

In this exclusive byline ahead of ATS London 2023, Mark Slade, VP, brand sales at Digital Turbine, outlines how in-game advertising can be used to attract audiences and build brands. In-game advertising has been proven to reach a wide range of [...]

This week: the latest IPA Bellwether report shows modest growth for marketing budgets, Google announces plans to use generative AI in its ad campaigns... The IPA Bellwether Report for Q1 23 hit the headlines this week. The mood remains cautious, but [...]

In today's ExchangeWire news digest: Sega Sammy Holdings is closing in on purchasing the studio behind "Angry Birds"; Elon Musk ventures into AI by developing an OpenAI rival; and e-commerce heavy hitters Alibaba and JD.com reshape their retail businesses against [...]

In today's ExchangeWire news digest: WWE merges with UFC in a multibillion dollar deal; publisher-focused microblogging site Post becomes available to the public; and Australia becomes the latest country to ban TikTok from government devices. No holds barred: WWE merges with UFC Word [...]

In today's ExchangeWire news digest: First Citizens agree to buy SVB; Twitter's value more than halves and the firm's source code is leaked; and the CMA update their provisional findings from their probe into Microsoft's planned purchase of Activision Blizzard. SVB [...]

In today's ExchangeWire news digest: Microsoft prepares its own app store to rival Google and Apple; the UK government bans ministers from using the TikTok app; and Taiwan prepares new legislation to regulate the crypto industry. Microsoft to launch in-house app [...]

In today’s ExchangeWire news digest: Dentsu to buy Tag for £533m; Washington Post launches new game to boost subscriber base; and the US JIC moves towards new measurement standards for premium video. Denstu strikes deal to purchase Tag Japanese marketing behemoth Dentsu [...]