In association with Alkimi Exchange The Metaverse has become firmly cemented into public consciousness – it was ranked second in the Oxford English Dictionary’s 2022 Word of The Year. But what actually is it? Does it even exist yet? And is [...]

In today's ExchangeWire news digest: Robinhood launches a new independent media brand; SoftBank pulls out of its GoMechanic deal following due diligence checks; and Roblox's reported increase of daily active users sees shares grow. Robinhood launches Sherwood media brand Retail media platform [...]

As mobile is the dominant channel for in-game advertising by a significant margin, it was perhaps unsurprising that the medium has seen a turbulent year following the rollout of Apple's Do Not Track measures. In this article, experts across the [...]

This week: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority Regulation continued to make the headlines this week;  Epic Games agreed to pay a settlement of $520m over a variety of allegations regarding privacy and [...]

In today's ExchangeWire digest: Epic Games to pay USD$520m (£427m) FTC settlement; European Commission fires antitrust warning to Meta; and Microsoft files patent for personalised in-game ads. Epic Games to pay USD$520m (£427m) FTC settlement Executives at Epic Games, best known for [...]

New survey insights released by LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has found that 66% of UK consumers play games on their phone or tablet – a higher percentage than their [...]

In today's ExchangeWire news digest: Microsoft's acquisition of Activision Blizzard could be blocked by the FTC; fashion giant Shein explores a move to an online marketplace; and Twitter relaunches its subscription service "Twitter Blue". FTC moves to block Microsoft’s acquisition of [...]

December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company today (November 28th, 2022) announced the success of its first “inside-out” programmatic digital out-of-home (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software [...]

In today's ExchangeWire news digest: Netflix will report its UK viewing figures for the first time; the UK's ASA asserts the the UK government's levelling up agenda broke advertising rules; and France's Homa Games amasses USD$100m (~£90.4m) in a Series [...]