December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company today (November 28th, 2022) announced the success of its first “inside-out” programmatic digital out-of-home (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software [...]

In today's ExchangeWire news digest: Netflix will report its UK viewing figures for the first time; the UK's ASA asserts the the UK government's levelling up agenda broke advertising rules; and France's Homa Games amasses USD$100m (~£90.4m) in a Series [...]

In today's ExchangeWire news digest: a report from Bloomberg finds that some podcast networks are acquiring listeners via ads in mobile games that trigger automatic downloads;  brands hasten to become compliant with California's data privacy laws following Sephora's USD $1.2m [...]

In today's ExchangeWire news digest: Optus opposed privacy law changes; Livewire raises AUD$4.7m (£2.8m); and W3C forms first board. Optus opposed privacy law changes Australian telco Optus have repeatedly opposed proposed changes to the federal Privacy Act, claiming that implementing a system [...]

In today's ExchangeWire news digest: YouTube announce plans to let creators monetise Shorts; Amazon's bid to acquire iRobot comes under scrutiny; and Twitch impose a soft ban on gambling companies.   YouTube to allow creators to monetise Shorts In its latest move to [...]

This week: Netflix announces a partnership with Ubisoft to reinvigorate its gaming division, Google faces fresh legal action in the UK and EU... Anticompetitive behaviour has emerged as a key theme in ad tech this week. While Netflix announced a new [...]

In today's ExchangeWire news digest: Microsoft faces a "phase 2" probe into its Activision deal; Instagram tests a new feature for creators to monetise Reels; and the CEO of Terraform Labs is issued an arrest warrant in South Korea. EU and [...]

In today's ExchangeWire news digest: Netflix partners with Ubisoft to bring three mobile games under its gaming division; Meta shuts down its Responsible Innovation team; and Shopee-owner Sea prepares to close offices across Latin America while cutting staff in Shanghai.   Netflix [...]

Ahead of ATS Singapore 2022, Asim Rehman, VP demand operation & supply APAC at Digital Turbine, gives an overview of the current gaming and esports landscape in APAC and beyond, and asserts that the future of both lies in mobile.   How popular [...]