Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF), designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: researchers find that almost one third of China's 2019 ad traffic was invalid; Google loses its appeal against a €50m [...]

In today's ExchangeWire news digest: Google loses its appeal against last year's ruling by French data authority CNIL, which saw the tech giant penalised for breaking GDPR legislation; and Snap announces that it is planning to build a new digital [...]

Senior vice president of Merkle's Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses should not hesitate to embrace the newest version of the ICO Direct Marketing Code. Early March may feel like a different [...]

Since DPAs, most notably the ICO, announced plans examining the mechanics behind ad tech, the industry has rightfully acted at pace to engage with the regulators in discussion on the future makeup of a privacy-focused digital advertising landscape. However, there [...]

As the nights draw ever-closer and the memory of temperatures topping 38° degrees become a fantasy sought whilst huddled around the radiator, ExchangeWire takes a look back at a busy late summer for the ICO. Executives from the UK’s data protection [...]

In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points from key industry events, and details how a focus on transparency can build a sustainable advertising ecosystem in the post-GDPR [...]

The General Data Protection Regulation (GDPR) and its impact on Real Time Bidding (RTB) in Europe has been a hot topic and will continue to be as the ecosystem evolves under the lens of recently invigorated market regulators. In this [...]

Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion's share of the market, there is undoubtedly a chance for the 20% to stamp their authority and [...]

We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider [...]