Zeotap, the next-gen Customer Data Platform (CDP), today (18 November) announced their availability on Google Cloud Marketplace. The new partnership means that Google Cloud customers can now offset their Zeotap platform subscription costs against their Google Cloud spending commitments, meaning [...]

In today's ExchangeWire news digest: representatives from EU countries have agreed that the European Commission will become the sole enforcer of new tech rules; Google's antirust court case appeal was rejected by the EU's General Court; Socure lands USD$450m (£333.1m) [...]

In this exclusive article penned ahead of ATS London 2021, Relevant Digital's CEO Petri Kokkonen and COO Olli Järvilehto, discusses how publisher sales and yield optimisation teams can drive revenue diversification in the wake of antitrust investigations into Google and [...]

In today's ExchangeWire News Digest: Facebook have selectively controlled hate speech in India; a New York Judge revealed newly unredacted court papers relating to Google's lawsuit; and VideoAmp raise USD$275m (£199.7m) in a Series F round.   Facebook have selectively controlled hate [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon have been accused of anticompetitive behaviour; Microsoft are shutting down their localised version of LinkedIn in China; [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Apple request a stay to the recent court ruling; Facebook show willing to open up their algorithms to [...]

Integral Ad Science, a global leader in digital media quality, and Omnicom Media Group (OMG), the world’s leading global marketing and corporate communications company, today (14 October) announced a case study on time saved for IKEA, one of the most [...]

In today’s ExchangeWire news digest: Google Play countersue Epic Games during antitrust battle; Funnel have raised USD$66m (£48.4m) in pre-IPO investment round; and KAWO have raised USD$5m (£3.7m) from Sequoia China Seed Fund.   Google countersues Epic Games Google have announced that they [...]

In today’s ExchangeWire news digest: Frances Haugen voices her Facebook user safety concerns to the US Senate; Google announce the release of Google News Initiative Advertising Lab; and Ofcom introduce user safety regulations to all video-sharing platforms.   Frances Haugen voices Facebook [...]

Following last week's announcement that Google will move away from last-click attribution in favour of a data-driven model, ExchangeWire speaks to professionals across the industry as to the effect of this change, and the motivations behind the change. The need to [...]