In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google threatens to withdraw Search from Australia over the News Media Bargaining Code row; the IPA forecasts eventual ad spend [...]

In today's ExchangeWire news digest: Google indicates that it will use FLoC for targeted advertising once third-party cookies disappear; the IPA's Q4 2020 Bellwether Report asserts that ad spend will recover despite current pessimism; and America's largest cinema chain, AMC, [...]

In today's ExchangeWire news digest: Google threatens to withdraw their Search feature from Australia in response to the News Media Bargaining Code; the ICO resumes their investigation into RTB and the wider ad tech ecosystem; and NBC Universal announces their [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google takes over Fitbit, despite ongoing protests against the acquisition; the FCC rakes in $80bn in a 5G airwaves auction; [...]

In today's ExchangeWire news digest: Google announces that it has successfully acquired Fitbit; a coalition of consumer advocacy groups calls on the FTC to investigate Amazon's Prime for anti-cancellation tactics; and content recommendation "chum boxes" are as guilty of spreading [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Roku forges a deal to rescue Quibi's content; OpenAp launches an SSP for TV; Google admits to carrying out an [...]

In today's ExchangeWire news digest: Google admits that some news media sites were excluded from its Search results in Australia as part of an experiment; WhatsApp and YouTube both climb to almost half a billion monthly active users in India; [...]

In today's ExchangeWire news digest: Roku acquires the rights to collapsed Quibi's portfolio of content; the CMA launches a formal investigation into Google's plans for its Privacy Sandbox; and TikTok ends 2020 as the world's highest-grossing app.   Roku buys rights to [...]

In today's ExchangeWire news digest: Alibaba is investigated by Chinese regulators over allegations of anticompetitive behaviour; the US state attorneys general suit against Google and Facebook asserts that the firms formed an alliance to fend off antitrust probes; and November [...]

As the walls close in on third-party cookies and regulators increasingly put data practices under the microscope, the ad tech industry has had to find and develop new ways to target audiences whilst upholding their right to privacy. One such [...]