ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent's digital-only success; New market transparency tools by [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP [...]

Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but is it a way for publishers to regain control? In this industry byliner, Rubicon Project's Asia-Pacific Japan managing director Rick Mulia [...]

Publishers need more than header bidders and third-party server-to-server solutions to unify the publishing/advertising ecosystem. Andy Mitchell, CRO at Switch Concepts (pictured below), explains why publishers need a first-party S2S solution – and why making such a move would be worth it, [...]

ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued not, but that it is one stage in an evolution of ad tech and that the important goal is control over [...]

Header bidding: the ad tech juggernaut that is now used by over 70% of all publishers. But what considerations should publishers take into account when choosing header bidding containers? Andrew Buckman (pictured below), MD EMEA, OpenX, explains the difference between server-side [...]