Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has announced that the company’s chief technology officer (CTO), Mina Naguib has been appointed as chairman of Prebid’s DOOH task force. The Prebid DOOH task force’s purpose is to enhance the [...]

Ogury, the global leader in personified advertising, today (August 25th, 2022) announced the promotion of Benjamin Lanfry to the position of chief supply officer. In this new role, Lanfry will be in charge of defining Ogury’s global supply strategy and [...]

Ogury, le leader mondial de la publicité personnifiée, annonce la promotion de Benjamin Lanfry au poste de chief supply officer. A ce titre, Benjamin Lanfry sera chargé de définir la stratégie globale d'Ogury auprès des éditeurs et travaillera en étroite [...]

Ogury, leader mondiale del personified advertising, ha annunciato oggi la promozione di Benjamin Lanfry a chief supply officer. In questo nuovo ruolo, Lanfry sarà responsabile della definizione della strategia lato supply di Ogury con l’obiettivo di rendere l’azienda un partner [...]

Broadsign, the leading out-of-home (OOH) advertising platform, today (July 19th, 2022) released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the [...]

Outbrain, plateforme leader de recommandations sur l'open web, a été à nouveau choisie par la régie publicitaire Altice Media Ads & Connect pour un partenariat de plusieurs années. La régie du groupe Altice Media (3ème groupe média privé français), Altice Media [...]

Adomik, el desarrollador líder de software adtech y provedor de análisis de publicidad inteligente, anuncia el lanzamiento de un nuevo producto exclusivo para optimizar el rendimiento de los editores con actividad de publicidad programática. El producto está dedicado a los [...]

Adomik, il principale sviluppatore di software ad tech e fornitore di smart advertising analytics, annuncia il rilascio di un nuovo prodotto esclusivo per ottimizzare il rendimento degli editori con attività di pubblicità programmatica. La nuova app, denominata Yield, integra la suite [...]

Adomik, the leading ad tech software developer and provider of smart advertising analytics, announces the release of an exclusive new product to optimise the yield of publishers with programmatic advertising activity. The product is dedicated to all publishers’ yield and [...]

VlogBox, a CTV channel development, content distribution, and monetisation platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for [...]