Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi [...]

Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a first-party identification solution, are pleased to announce a partnership which will facilitate advertisers’ adoption and use of universal IDs - already [...]

First-id, the first-party identification solution that is revolutionising the French market, is partnering with Webedia to position itself at the forefront of advertising innovation in the digital media sector. By integrating First-id, Webedia will be able to create its own Webedia [...]

Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For 2 years, our teams have been testing the main alternatives to the end of third-party cookies, including ID5, UTIQ, EUID, RampID, and First-id, in order to [...]

Yahoo Advertising is launching Yahoo Identity Solutions for connected TV (CTV) environments, including Paramount. The move will see Yahoo ConnectID and Next-Gen Solutions products made available for CTV buys through the Yahoo DSP in Australia and Singapore.  It will allow advertisers [...]

Blis, the integrated ad planning, buying, and measurement platform, launched its new study revealing that nearly 75 million Americans are unaware that, by sharing their email or phone number, they are also consenting to be anonymously identified by advertisers. Additionally, [...]

La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du ciblage contextuel sémantique de Weborama allié à l’identification déterministe First-ID. Elle permettra aux annonceurs de mener des campagnes de retargeting [...]

ID5, the identity solution specialist, today (September 20th, 2023) announced a new collaboration with Microsoft Advertising using Microsoft Monetise, one of the largest supply platforms in the industry.  Microsoft Monetise is now distributing the ID5 ID, the most adopted ID on [...]

First-id, a cross-publisher first-party identification solution, compliant with cookieless environments, is thrilled to attend DMEXCO on 20th and 21st of September at Kholn, in Germany.  As a privacy-first solution, First-id identifies itself as a powerful and interoperable pure player, able to [...]

ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing prebid analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an [...]