Equativ, an independent advertising monetisation platform, and first-id, a cross-publisher first-party identification solution, have entered into a partnership to help publishers and advertisers better monetise their audience in a post-cookie world. The alternative to third-party cookies - In anticipation of this [...]

Adform, the global programmatic platform, today (June 28th, 2023) announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating [...]

ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group and DSP MediaMath, today (June 28th, 2023) announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce [...]

Global integrated advertising platform, Adform, has been chosen as the exclusive buy-side partner for the new European privacy-led digital authentic consent service, Utiq. Utiq is a joint venture by four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and [...]

ID5 has just launched a new guide for advertisers that uncovers the essential criteria for evaluating universal identifiers, as well as the pathways they can take to leverage these solutions. Having a better understanding of the identity landscape is crucial for [...]

ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores [...]

Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, has launched a global partnership with Lotame, the global technology company that makes customer data smarter, faster, and easier to use, to spearhead the use of its Panorama ID [...]

In our latest MadTech Sketch, Ciarán O’Kane imagines how TrustPID might work and the inevitable problems it will face. Many have tried; most have failed. Telcos have an exceptionally bad track record in ad tech.  From AT&T to Singtel to Verizon, [...]

Today (January 10th, 2023) Nano Interactive, leaders in ID-free ad targeting solutions, announces the bolstering of its team with a new vice-president of programmatic demand, Hannah O’Neill, who joins with immediate effect. Hannah is tasked with continuing to build on Nano’s [...]

Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution [...]