Verizon Media today announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite. This first-to-market offering for advertisers and publishers is independent of advertising identifiers for audience creation, buying or [...]

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has published data* showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs in the bidstream. Denmark: 100% UK: 93% Spain: 90% France:87% Germany: 83%  Italy:81% Netherlands: 73%  Norway:72% Sweden: 72% Poland: 66% *Percentages [...]

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced today that PubMatic (Nasdaq: PUBM) and MediaMath, the acclaimed global independent advertising technology company for brands and agencies, will support [...]

In today's ExchangeWire news digest: Apple announce "Private Relay", a feature that will obstruct fingerprinting by preventing advertisers from accessing consumers' IP addresses; Microsoft will shut down Internet Explorer in mid-June 2022; and Snap ramp-up efforts to make Snapchat an [...]

In today's ExchangeWire daily news digest: Google nears French antitrust settlement; Noyb to file 10,000 cookie complaints; and Amazon plans identifier release. Google nears French antitrust settlement Google is nearing a settlement with the French National Competition Authority (Autorité de la concurrence), [...]

Facebook, Amazon and Google are unbeatable; just go and work for them. This is what the evolved part of your brain tells you on a daily basis. And, to a certain extent, it’s not wrong given how many senior ad [...]

Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced that Adform and Smart will integrate Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable solution for [...]

Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has today announced its successful integration into the Prebid.org ecosystem.  Prebid has established itself as the most popular header bidding solution on the market. By integrating Novatiq’s patented Fusion platform [...]

Mikel Lekaroz, founder and CEO of Adbibo by Next14 and a member of IAB Spain's Innotec, talks to ExchangeWire about the initiative's Transparency, Consent, and Privacy Framework (TCPF), explaining how it works and what it aims to bring to the [...]

Ogury, tra i leader mondiali nel mobile brand advertising, annuncia oggi la nomina di Christophe Parcot in qualità di chief operating officer. Parcot, che riporterà direttamente al CEO e co-founder Thomas Pasquet, si occuperà di rafforzare la vocazione sempre più [...]