Zeotap, the Customer Intelligence Platform (CIP), has reported 126% ARR growth in 2020 among its latest milestones in growth. Building momentum from its $60.5m (43.5m) Series C fundraising round last year, the company is capitalising on the marketing industry’s move [...]

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first-party identifiers in privacy-safe ways. With [...]

Smart, the independent ad tech platform, today announces their integration with ID5, the leading identity solution for digital advertising. ID5’s Universal ID solution allows publishers and advertisers working with Smart to benefit from improved user recognition and monetisation in their [...]

In this article written exclusively for ExchangeWire, Ricardo Honing, global client lead at Dentsu, details how AI-powered contextual advertising solutions can be used as an effective replacement for third-party cookies. How to solve the cookie conundrum? Many in the advertising industry [...]

In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has [...]

ID5, the leading independent identity solution provider, announces a “series A” funding round of USD $6m (£4.4m). Alliance Entreprendre and Progress Ventures join existing lead investor 360 Capital Partners to support ID5 in growing its privacy-first identification service for the [...]

Adform, the only global, independent and fully integrated advertising platform built for modern marketing, shares its latest identity successes with global publishers, following the recent privacy announcement from Google.   The introduction of Adform’s ID Solution is generating fantastic results, with early-adopter [...]

IDG, the world’s leading media technology company, has selected LiveRamp® (NYSE: RAMP), the leading data connectivity platform, as its trusted partner to connect premium authenticated inventory with advertiser demand. As part of its strategy to offset third-party cookie deprecation, IDG [...]

Xandr have shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs. Xandr is laying the groundwork for agnostic interoperability for identifiers, so its clients [...]

In today's ExchangeWire news digest: Google announce they will not support alternative IDs on Chrome once third-party cookies are terminated; Twitter publish their long-term goals, which include "at least" doubling their revenue by 2023; and Walmart add three new partners [...]